But in your GIF usage as a brand or company needs to be taken to the next level. They combine concise, punchy copy with bold fonts to capture your attention.
The no-stretch denim trend is in full swing, with consumers turning their eyes toward percent cotton jeans and denim in Plus, if you're looking to get on the capsule wardrobe train, timeless denim is a must-have. Levi's Jeans for Women. Wide-leg pants are the trouser trend that just won't let go, and it looks like they're here to stay through From wide-leg cropped trousers, to high-waist paper-bag pants, you'll see plenty of these cool and comfortable bottoms throughout Pleated Wide-Leg Trousers from Modcloth.
Sheer socks are probably one of the more impractical trends of Pair them with ballet flats for a new look, or let them play peekaboo over a pair of ankle booties. In , we predict you'll see floral Especially mixed-matched patterns of bright and bold floral.
The key to pulling off this intimidating trend? Find pieces that share similar color tones. Teddy coats are a particular style of faux fur coat that we predict you'll see everywhere in Think of them as coats made with teddy bear fur. They've got the warmth, style and texture of faux fur, but with an extra kick of coziness. Teddy Coat from Reformation.
Those iconically '90s branded sweatshirts, hoodies and t-shirts you grew up wearing? They're back and better than ever, especially because brand iconography will be huge in Remember Mindy Kaling's pearl-rimmed sneakers?
But they consistently use bold, bright colors in their designs to differentiate their content from those others. Because they do it so well, you can quickly spot a Bleacher Report article or Tweet out in the world.
With each issue, they are fighting with thousands of competitors to get the attention readers. With the simple addition an interesting color—or five—they made each graphic much more captivating. You can definitely see this in their color usage lately as well: I have talked a few times before about being to spot something from Spotify just from their non traditional color usage. What makes you a good graphic designer? Another way to add some eye-catching features to your designs is to use some bold or handwritten fonts.
This is another trend that seems to come from the design world, moving away from boring minimalism as a whole. Bold and handwritten fonts are going to stand out against the simple or overused fonts that your competitors are using.
They are definitely fans of bold fonts, however what they are not fans of is winning apparently. Now, instead of looking at more examples who only use bold or handwritten fonts, I thought it would be interesting to find ones that effortlessly use both.
They may actually be my new favorite company in Across their site, they use bold fonts in their graphics or text, which looks great: And when you jump over on social media, bold handwritten fonts take over: But neither feels out of the ordinary for a brand like Adidas.
Everything they create and share feels natural because they have created such a strong visual brand over the past few years. I believe that this adoption of ultra bold and handwritten fonts coincided with their plan to become a more fashion-forward brand. That choice has helped really sell the mystique of these new type of shoes they are creating. Another incredible example of using both bold and handwritten fonts together comes from Adobe: And I could not be happier.
This movement started to take form last year with the rise of hand-drawn illustrations and icons. But these illustrations and icons will become even more unique in , as brands look to differentiate themselves even more. No one else is going to be able to replicate that, especially with a stock image. So instead of using a boring photo, I would recommend creating some custom graphics. As a tech company that caters to gamers and techies, those icons fit them perfectly.
I mean just take a look at their homepage: Now, instead of following those rules, designers are making their own. If you need help there are also many free online graphic design courses available. To the one-of-a-kind illustrated images in InVision blog posts: And all the places in between, like in this year-end report from First Round Capital: If you are looking for something that looks a little more like art, I would check out the examples from Slack below: These are incredibly interesting designs to look at, and they will stand out from the riff-raff of social media.
Additionally, when someone takes this much time and effort to create a featured image, you know the content is going to be good. They are able to use the image to make a first impression with their audience almost instantly.
People are looking for more authenticity in all parts of their digital life and this is a great way to appeal to that. Instead of using a bad stock image, use an awesome illustration or icon.
One of my favorite things to come out of the internet—maybe ever—are GIFs. I use them on a daily basis to communicate with my friends and coworkers.
They are perfect little ways to show how you are feeling. They are also used by your favorite hip brand to show they are still cool. But in your GIF usage as a brand or company needs to be taken to the next level. Most people would also recognize a GIF as the reaction ones we are all so fond of. But they can be used for so much more. Like as infographics that actually add to your share or article in a meaningful way.
One of the best examples of using GIFs in this manner comes from the sports world, actually. Those updates stick out more than a simple text update would. They may not be the most breathtaking GIFs but they help people keep track of what is going on.
It helps foster a conversation with their audience and that should be one of your goals when using GIFs this year. Another way to use GIFs this year is to replace your featured images and blog headers. Like in this one from Axios about nuclear tax credits: They can still have that element of silliness that GIFs are known for.
And here is another similar one from UX Planet: If you can create and share GIFs that marry those three ideas together nicely, you will be set in Cinemagraphs are basically GIFs or videos that have been completely frozen, except for a tiny area of subtle movement. But cinemagraphs are going to continue to gain ground in Especially with more design and tech-focused companies in the world. The subtle changes in the stars may not seem like much, but they definitely add a little something that people will stop and take a look at.
Cinemagraphs are less obtuse than a GIF or a video, and can still be used in all parts of your marketing or design work. Because of that somewhat subtle movement, I believe that they are more eye-catching than a video or static image. Plus they can be little works of art that bring customers to your post or share. Now we will see designer take a whole new approach. It will be intense, innovative and beautiful. As we have seen in previous years, most of the innovating will be done by the top tech companies.
They are the ones that have the bandwidth, money and talent to test a bunch of ideas to see what works best. Remember, is all about taking risks! Over the past few years, many tech leaders used muted, safe and easy to digest colors. This was in an attempt to create a very clean and controlled design scheme.
It was almost an attempt to show people that the sleek, functional future they have seen in science fiction movies was already here. But now that everyone and their mom have seen this design style work for Apple, the copycats have killed the power it once held. Now, in , there will be a shift away from neutral colors like whites, grays and black, to bolder and brighter colors.
Some companies are already doing it and have been for a while, like the music wizards over at Spotify. In fact, they are already leading the pack, using bold colors mixed with professionally edited photos to create in-your-face designs. This kind of color usage has become part of their brand, which means that their images are instantly recognizable.
And when you are fighting for real estate on social feeds, powerful branding like this will help you win Some companies will be adding just a bit of color, and it will make all the difference. Using bold color accents will also help many brands cling to their minimalist roots. By infusing bright colors with traditional neutral backgrounds, companies can give their branding a fresh new look without straying too far from what made them great.
For example, we already saw this type of redesign from Instagram a few months ago. This simple redesign helped bring them into a whole new era and unified all of the different apps under one color. And just like with Spotify, this type of bold color usage is recognizable across the web. Their design language focuses on flat, organized, and intuitive design.
Actually, a lot of the things that will be trending in are influenced by the adoption of the Material Design principles. We took their advice when designing this graphic to promote a new ebook. It has been an insanely popular featured image!
Big and daring fonts will be used to grab the eye. One of my favorite examples of this would have to be Wired. They use a mix of fonts to emphasize individual titles and establish a hierarchy of information on the page. Just take a look at some of the examples from their homepage below: They make sure the text is front and center, with the graphic used as support:.
HubSpot know that the time we allocate to digest a tweet is nearing zero each year. They combine concise, punchy copy with bold fonts to capture your attention. Additionally, the shift to mobile and extremely high definition screens will also increase the need for bold fonts. Obviously, more and more people will be using their phones to get content, and the way that content is presented will need to keep up.
Buffer uses strong headers in the body of their articles, not just at the beginning, to give them a backbone and make it easier to read across different devices. I would recommend using this approach to help people navigate long reads, no matter the screen size. We also took a similar approach, when creating this infographic template. Mixing bold font choices with interesting colors to create an eye-catching graphic: I have been using Google Fonts for a while now because they are so versatile.
If I need to design one thing online and then add it to my slide deck, I am confident the fonts will work together. And they play nice with about every website you build.
Oh, and did I mention most of these different fonts are free to use? Yeah, people like free. And they like things that are insanely easy to use. Like this example that uses a mix of a few popular Google Fonts: As the amount of content created each year continues to increase, the need for quality images has increased as well.
And to maximize the shelf life of some of these images, the creators have had to make them as generic as possible. The only problem is that the best generic images get overused by everyone. If you have been active in tech or marketing scene lately I am guessing you have seen the following image: It has been used in landing pages on, blog headers, and even some Instagram posts.
To be fair, I even used it for one of the sites I was building a few years ago. But because of the popularity of this image and other stock images like it, the authenticity has plummeted. The need for clean and perfect images in everything has only exasperated the problem as well. As reader seeing this image for the hundredth time, I would think that the writer or creator does not care about making their work original. So why should I read it? That is why you need to start using authentic images that represent your brand.
Stop using the most popular images and start making some of your own. I am guessing everyone on your team has a camera phone in their pocket.
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