Wife Fuck Tube Form a connection with your customers emotional connections are the strongest Tell your customers what your business is and allude to your core values or mission Represent you and your values effectively Attract your ideal customers the ones that bring you the most money and cause the least work Characteristics of a Great Name There are exceptions to every rule, but, in general, the best business names are:
Though the process is a lengthy one, once you establish a name and tie up a few loose ends, it will be time to open shop. Sign in or sign up and post using a HubPages Network account. Comments are not for promoting your articles or other sites. Other product and company names shown may be trademarks of their respective owners. HubPages and Hubbers authors may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.
Regardless of what name you choose, however, it should do the following: Form a connection with your customers emotional connections are the strongest Tell your customers what your business is and allude to your core values or mission Represent you and your values effectively Attract your ideal customers the ones that bring you the most money and cause the least work Characteristics of a Great Name There are exceptions to every rule, but, in general, the best business names are: Simple, both easy to understand and pronounce Unique Descriptive Evocative of values or emotion Specific but not too specific Long-lasting, something that will stand the test of time.
Questions to Ask Yourself A business cannot exist without customers, so you should think a lot about who your ideal customer is, what they want, and how they shop. Here are some questions to help you through the process: How will people be finding and buying from you?
Will they be buying online? This will affect who your customer base is, and accordingly, your name. Are you in a big city? Again, this is all about knowing your customer their expectations. What do you know about your ideal client?
Is she a runner? Is he a businessman? Where do they usually buy shoes? Learn as much as you can so you can tailor your store to those people. How does your competition look? What are other shoe store names? What are the laws in your area or nation about naming a new business? Do This, Not That. Here are some things that you should do while you're going through the process: Get outside help and feedback, especially from potential clients. Invest plenty of time in thinking about a name.
Do research, both on your competition, general shoe trends, and retail trends in your area. Understand how your ideal customers will perceive your name. How will it look on your website, merchandise, marketing materials, fliers, or social media? Use tools during the naming process: Think about the story that your name tells about your business. When people ask about the history of your name, what will you tell them? Spend money on expertise. There are exceptions to every rule especially for small businesses , but, for the most part, these kinds of names don't tend to age well.
For example, "Denver Shoes" might be hard to take with you if you expand to a different city and start selling accessories too. Specificity is good to a point, but be mindful of future growth. Unless you're extremely skilled, you're likely going to make a word that's easily forgotten because it's unrecognizable.
Find out what your competition is doing, understand who your ideal client is and what kind of words and names they gravitate to. Come up with as many names as possible. At this point in the process, it's all about quantity, not quality. You're going to have some stinkers and some winners. Choose a short list of 10 or so that you like, and then find out if they're available. If some aren't, either come up with replacements, or make your short list even shorter.
Come back to your favorite names. Say them out loud. Get feedback on them from friends, family, and potential customers especially this last one. Get a short list of 3 or 4. Hire a firm to check them out to make sure it's legal to use them. Choose one, either based on market research, gut instinct, or the position of the stars.
As long as you can back it up with some solid reasoning and can't find reasons not to do it, you should be good to go.
Use your name or you and your partner's names if you're working with someone else. Many of the world's biggest brands are names. It's simple, it's you, and it's an easy way to be unique. Instead of using the word shoe or shoes, try thinking of words that are associated with your product laces, straps, heels, leather, tie, toe, etc. Choose adjectives that help describe your ideal customer, like classy, uptown, elite, or extreme. Just be sure it's not so basic that it's boring.
Use different kinds of punctuation too and make your name stand out in writing. Choose a word that evokes a certain feeling, like Apple for simplicity, or Compaq for compact.
Be careful with this one, since abstract concepts can be tricky. Use the location of your store, the address, the street, the direction, or other associations, like Windy City Shoes.
Again, be careful of being too specific since this might end up limiting you in the long run. Smash words together and see what happens. Think of brands like Microsoft, and Softsoap.
Get inspiration from other languages. This works especially well if you have an connection to another language, which could be part of the story you tell about your business. Brainstorming Tips At first, write down as many names as you can think of. Let some of them be bad. In fact, asking for help is an excellent idea! You can make the naming process more fun by involving people close to you.
Throwing a naming party is a great way to gather ideas and listen to opinions. It's also just a fun excuse to party! Do your thinking in a creative space with lots of light — leave your usual haunts and go somewhere new. Move around while you're writing down names.
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